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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.

Twist, curl and wrap wire into one-of-a-kind jewelry! Follow along with author Gayle Bird as she teaches you everything you need to know to create her signature jewelry designs. First learn the basics of color and design, then move into essential wire tutorials. From there, you'll work your way through 20 step-by-step jewelry projects, including earrings, rings and necklaces. By the time you finish the book, you'll be ready to design your own statement jewelry, complete with swirling wire and dazzling gems. Through the Woods download ebook pdf Features: * Tutorials on the essential wire techniques, including spirals, curls and more. * Chapter on design gives the foundation for creating unique pieces. * Step-by-step directions for 20 projects. Unlucky why? Because I brought along a couple of knives in addition to my killer dress. Add these to my Ice and Stone magic, and nothing makes me happier than showing the bad guys why red really "is "my color."

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Author: Joan Magretta
Number of Pages: 256 pages
Published Date: 20 Dec 2011
Publisher: Harvard Business Review Press
Publication Country: Boston, MA, United States
Language: English
ISBN: 9781422160596
Download Link: Click Here
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